GTM & RevOps Transformation Executive

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Transforming How Modern B2B Companies Grow

I help B2B organizations modernize their go-to-market systems, unify revenue operations, and close the widening gap between buyers and sellers. With 20+ years leading global GTM and RevOps transformation, I design operating models that accelerate pipeline, improve forecast accuracy, and create predictable, profitable revenue.

Your buyers’ expectations keep changing. Your GTM system needs to catch up.

What I Deliver

  • Integrated Revenue Funnel (IRF) & Bowtie Model
  • Lead-to-Revenue (L2R) operating models
  • Buyer Management Operations (BMO)
  • AI-enabled GTM & seller productivity systems
  • KPI frameworks & forecasting architectures
  • GTM data unification (Salesforce Data360, CDP/Data Cloud Archietctures)
  • Demand Marketing & Business Development alignment
  • CAC/LTV modeling & Cost of Sales optimization

My Point of View

Revenue transformation isn’t about adding more tools — it’s about building a buyer-centric operating system that aligns every GTM function to improving buyer and customer experiences with shared revenue outcomes.

Executive Experience

I spent my career at the intersection of sales, marketing, data, and customer experience — building revenue engines for global B2B brands and architecting unified data ecosystems that power AI-enabled commercial operations.

Wolters Kluwer — VP, Global RevOps & Sales Transformation
  • Global business owner of Salesforce Data360 (enterprise CDP/Data Cloud)
  • Designed WK’s commercial AI adoption strategy
  • Built global KPI frameworks for forecasting and pipeline management
  • Led annual sales planning across all five divisions
  • Standardized 2,500 sellers on Xactly ICM
Elastic Path — Sr. Director, Revenue Marketing & Operations
  • Increased new business pipeline 180% in 90 days
  • Reduced lead response time from 72 hours → 60 minutes
  • Improved lead-to-pipeline conversion velocity from 50+ days → under 15 days
SAI360 — Sr. Director, Demand Generation & Marketing Ops
  • Delivered 200% increase in MQLs
  • Achieved 100%+ pipeline quota attainment
MarketOne International — VP, Global Consulting & Technology Ops
  • Built a global consulting practice from 1 → 50+ FTEs
  • Added $15M ARR in services revenue
  • Delivered lead management, ABM, and data unification programs for Oracle, Cisco, SAP, AT&T, PTC, Caterpillar, Lenovo
What I’m Known For
  • Designing buyer-centric GTM operating models
  • Building unified data ecosystems that power AI
  • Architecting KPI frameworks that improve forecast accuracy
  • Transforming inside sales into high-performing revenue engines
  • Turning complex GTM environments into predictable systems