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How to succeed in B2B by focusing on great buyer experiences

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Category Archives: Data Management

A big data problem or a big problem with data? Part II: the solution

Posted on June 12, 2019 by Jeffrey Wright

Every new digital tool we acquire gathers still more data, yet few are designed to help us unify that data into a meaningful, commonly-understood format. The result is that while Continue Reading →

Posted in Data Analytics, Data Management, Lead Management, Single View of Customer

A big data problem or a big problem with data? Part I: the issues

Posted on June 12, 2019 by Jeffrey Wright

The race to adopt the latest marketing technology has enthralled us. But in our excitement, there is a risk that we lose sight of what really makes it work – Continue Reading →

Posted in Data Analytics, Data Management, Lead Management, MarTech/SalesTech

About Me

Jeffrey J. Wright

Best place to connect with me: LinkedIn

Currently living and working in the Greater Boston Area

Things I enjoy the most are watching my kids learn and grow, binge watching  shows with the wife while eating takeout, watching my favorite NFL, NHL and International Rugby teams, hanging out by the pool, going to the beach, playing golf (when I can).

NFL Team: Denver Broncos (sorry New England I was born there)

NHL Team: Boston Bruins (back in the day it was the Hartford Whalers)

International Rugby: Wales (my wife is from there so….)

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