“When B2B buyers want to go digital—and when they don’t”
McKinsey Digital | August 2017
“What Do Modern B2B Customers Want? It’s More Complex Than You Think”
Entrepreneur | March 15, 2018
“The New Sales Imperative”
Harvard Business Review | April 2017
“The Growing Buyer-Seller Gap: Results of the 2018 Buyer Preference Study”
CSO Insights | 2018
Please leave any suggested content you like in the comments below and I will add it to the list!
Hey Jeff, I hope you are doing well. Any good books / audiobooks? A recent book I listened to was “Never Split the Difference” by Christopher Voss. Check it out!
Thanks Rick! Will definitely check it out. Will be starting a new commute next week, so I will download and give it a listen while driving.