Perspective: Sirius Decisions Waterfall refresh in 2017
If you review the agenda for this year’s Sirius Decisions conference in Las Vegas, there is mention that during the Wednesday Keynote sessions, for the first time in 5 years Continue Reading →
Category Archives: Buyer Segments
What is the difference between a lead score and a buyer segment?
The Short Answer: Nothing When Henry Ford decided to make a car for the “every day” working person, he essentially created a product targeting a segment based on a need Continue Reading →