Perspective: Sirius Decisions Waterfall refresh in 2017
If you review the agenda for this year’s Sirius Decisions conference in Las Vegas, there is mention that during the Wednesday Keynote sessions, for the first time in 5 years Continue Reading →
Author Archives: Jeffrey Wright
A big data problem or a big problem with data? Part II: the solution
Every new digital tool we acquire gathers still more data, yet few are designed to help us unify that data into a meaningful, commonly-understood format. The result is that while Continue Reading →
A big data problem or a big problem with data? Part I: the issues
The race to adopt the latest marketing technology has enthralled us. But in our excitement, there is a risk that we lose sight of what really makes it work – Continue Reading →
What is the difference between a lead score and a buyer segment?
The Short Answer: Nothing When Henry Ford decided to make a car for the “every day” working person, he essentially created a product targeting a segment based on a need Continue Reading →